Marketing Coordinator

Location:   USA- West Palm Beach, FL 

As a Marketing Coordinator, you will play a crucial role in the execution of effective marketing strategies and achieve business objectives.

This role requires a proactive and strategic individual who can independently manage the development, implementation, and optimization of marketing strategies to achieve business objectives and enhance our brand presence. You will have significant decision-making responsibilities and will be instrumental in driving the company’s marketing efforts.

Key Responsibilities:

• Key Responsibilities:

  • Develop and Implement Marketing Strategies:
    • Lead the creation and execution of comprehensive marketing strategies across various channels, including digital, content, social media, advertising, and email marketing.
    • Make strategic decisions on campaign direction, budget allocation, and priorities based on market research and business objectives.
  • Coordinate Marketing Collateral:
    • Oversee the development, production, and distribution of marketing materials and collateral, ensuring they align with brand guidelines and effectively communicate key messages.
    • Make independent decisions regarding creative direction and messaging.
  • Manage Digital Marketing Initiatives:
    • Implement and manage digital marketing efforts, including website updates, SEO optimization, and social media platforms.
    • Analyze digital performance metrics and make recommendations for improvements to enhance online presence and engagement.
  • Content Creation and Management:
    • Develop and manage content for marketing channels, including websites, social media, and email newsletters.
    • Ensure content is strategically aligned with marketing goals and resonates with target audiences.
  • Conduct Market Research:
    • Perform market research to gather insights on industry trends, competitor activities, and customer preferences.
    • Use research findings to inform marketing strategies and adjust tactics as needed.
  • Plan and Execute Events:
    • Organize and manage marketing events and tradeshows, including logistics, booth setup, promotional materials, and attendee management.
    • Make key decisions related to event execution and address any issues that arise.
  • Track and Report on Performance:
    • Monitor the performance of marketing campaigns and activities, tracking key metrics and preparing detailed reports.
    • Provide strategic recommendations based on performance data to optimize future marketing efforts.
  • Administrative Duties:
    • Handle all administrative tasks related to marketing, including maintaining marketing calendars, scheduling activities, and managing correspondence.
    • Ensure effective organization and execution of all marketing-related tasks.
  • Strategic Planning and Decision-Making:
    • Take a leading role in strategic planning for marketing activities, utilizing independent judgment to address challenges and capitalize on opportunities.
    • Develop and implement strategies to drive marketing success and meet business objectives.
  • Additional duties as assigned

Qualifications and Requirements:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Previous experience (2 years) in a marketing support role, demonstrating a solid understanding of marketing principles and practices.
• Proficiency in digital marketing tools and platforms, such as CRM systems, social media management tools, content management systems, and basic knowledge of SEO principles.
• Strong organizational skills with attention to detail and the ability to manage multiple tasks and deadlines effectively.
• Excellent written and verbal communication skills, with the ability to convey ideas clearly and concisely.

• Proficiency in Microsoft Office Suite and familiarity with design software (e.g., Adobe Creative Suite) is desirable.

• Proactive mindset with a willingness to learn and contribute to team success.

This position requires a highly motivated, results-oriented individual with a “can do” attitude. Strong communication skills and entrepreneurial drive are essential.

Competencies (in order of importance)

• Marketing Execution – supporting the development and execution of marketing campaigns and initiatives.
• Market Research – conducting market research and gathering customer insights to inform marketing strategies.
• Communication – excellent communication skills to convey marketing messages and collaborate with stakeholders.
• Organization – strong organizational skills to coordinate marketing activities and manage multiple tasks.
• Analytical Thinking – analyzing marketing metrics and data to evaluate performance and optimize campaigns.
• Collaboration – working effectively with cross-functional teams and stakeholders to execute marketing initiatives.

The Marketing Coordinator may work in an office or remote environment, depending on company policies. Occasional travel or attendance at marketing events may be required.

What is needed from you:

1. Current resume
2. Cover letter/summary expressing:
   • Why you are interested in working at GTB Technologies
   • The skills and expertise you will contribute to our diverse team
3. This position requires a highly-motivated, results-oriented individual with a “can do” attitude. Strong communication skills and entrepreneurial drive are essential.

Please apply for the above role by sending your cover letter and resume to careers @ gttb.com    At this time, we will only be considering applicants who are currently eligible to work in the US.   We thank all applicants for their interest, however, only those selected for an interview will be contacted. No phone calls or personnel agencies, please.

GTB Technologies, Inc. is an equal opportunity employer and welcomes applications from all qualified individuals regardless of race, sex, disability, religion/belief, sexual orientation, or age.   We are also an “at-will” employer, which means that either the employee or the company can terminate the employment relationship at any time, with or without cause or notice, in accordance with applicable laws.

MC 240826/MC 240626