Bridging the Gap: How GTB Technologies® Unifies Data Security with DSPM, DLP and Data Security Platforms

How GTB Technologies ® Unifies Data Security with
DSPM, DLP, and Data Security Platforms

In today’s digital landscape, data is one of an organization’s most valuable assets. However, this value brings significant risk. Data breaches, unauthorized access, and compliance failures can have severe repercussions, making effective data security crucial. Enter GTB Technologies®, a leader in the field that is redefining how organizations approach data security by bridging the gap between Data Lifecycle Management (DLM) and Insider Risk through advanced Data Security Posture Management (DSPM) and robust Data Security Platform capabilities.

Understanding the Landscape: DLM, Insider Risk, & Content-Aware DLP

To appreciate GTB Technologies®’ innovative solutions, it’s essential to understand the distinctions between DLM, Insider Risk, and the role of Content-Aware Data Loss Prevention (DLP).

  • Data Lifecycle Management (DLM) involves managing data throughout its entire lifecycle—from creation and storage to use and eventual deletion. DLM ensures data is protected and compliant with relevant regulations at every stage, optimizing both its value and security.
  • Insider Risk refers to potential threats posed by individuals within an organization, whether intentional or accidental. This risk can manifest through unauthorized access, data leaks, or mishandling of sensitive information, making robust monitoring and mitigation strategies critical.
  • Content-Aware Data Loss Prevention (DLP) focuses on protecting sensitive data based on its content rather than just its location. By analyzing the actual content of data—such as identifying personally identifiable information (PII) or confidential business information—content-aware DLP ensures that sensitive data is monitored and protected effectively, regardless of where it resides or how it is used.

While DLM, Insider Risk, and Content-Aware DLP serve different functions, they are often treated separately, leading to vulnerabilities and gaps in data security.

GTB Technologies®: A Unified Approach

GTB Technologies® recognizes the challenges posed by the disconnect between DLM, Insider Risk, and DLP. Their innovative approach integrates DSPM and Data Security Platform capabilities to create a cohesive strategy for data security.

 

  1. Data Security Posture Management (DSPM)

DSPM is a holistic framework that enables organizations to continuously assess and manage their data security posture. GTB Technologies® leverages DSPM to provide comprehensive visibility into data environments, identifying risks and vulnerabilities in real-time. This proactive stance allows businesses to adapt their security measures dynamically, ensuring they stay ahead of potential threats.

 

  1. Data Security Platform Capabilities

GTB Technologies®’ Data Security Platform combines advanced analytics, automation, and machine learning to enhance data protection. Key features include:

  • Automated Policy Enforcement: Ensures that data protection policies are consistently applied across the organization.
  • Threat Detection: Identifies potential risks, including insider threats, before they escalate into significant issues.
  • Incident Response: Provides tools for rapid response to data security incidents, minimizing impact and recovery time.
  1. Content-Aware Data Loss Prevention (DLP)

GTB Technologies® enhances traditional DLP measures with content-aware capabilities. This means that sensitive information is monitored and protected based on its content rather than just its location. Content-aware DLP ensures that data is classified correctly and that appropriate security measures are applied, regardless of where the data resides or how it is used. This capability is crucial for preventing unauthorized access and ensuring that sensitive data is handled according to compliance requirements.

  1. Unique Accurate Detection Engines

GTB Technologies® stands out with its unique and highly accurate detection engines. These engines utilize advanced algorithms to identify sensitive data, ensuring that both insider threats and data misuse are detected with remarkable precision. This unique capability significantly reduces false positives to a virtual zero percent false positive / false negative rate, allowing security teams to focus on genuine threats and respond effectively.

Bridging the Gap: The Benefits

By integrating DLM, DLP, and Insider Risk through DSPM and Data Security Platforms, GTB Technologies® sets the stage for a unified approach to data security. Here are some key benefits of this holistic strategy:

  1. Enhanced Visibility

A unified approach provides organizations with a comprehensive view of their data landscape. This visibility supports better decision-making and risk assessment, enabling businesses to identify vulnerabilities before they can be exploited.

  1. Streamlined Compliance

Navigating compliance with various data protection regulations can be challenging. By merging DLM and Insider Risk management, GTB Technologies® simplifies compliance efforts, helping organizations demonstrate adherence to regulations while minimizing the risk of costly penalties.

  1. Proactive Risk Management

Integrating DSPM capabilities allows organizations to take a proactive stance on risk management. By continuously monitoring data usage and access, potential insider threats can be identified and mitigated before they escalate into significant issues.

  1. Improved Incident Response

A unified approach enhances an organization’s ability to respond swiftly and effectively to data security incidents. With DLM and Insider Risk strategies working together, organizations can minimize the impact of breaches and recover more efficiently.

  1. Effective Data Loss Prevention (DLP)

GTB Technologies® enhances traditional DLP measures by integrating them with DSPM and Data Security Platforms. This comprehensive approach not only prevents data loss but also empowers organizations to protect sensitive information more effectively. The content-aware DLP capabilities ensure that data is classified and secured based on its content, providing an extra layer of protection.

Malware data exfiltration GTB DLP vault

Going Beyond DLP: The GTB Promise

GTB Technologies® is dedicated to helping organizations achieve the best in data security. By bridging the gap between DLM and Insider Risk, they provide a robust framework that goes beyond conventional DLP solutions. Their innovative approach empowers businesses to protect their most valuable asset—data—while fostering a culture of security and compliance.

Conclusion

In an era where data breaches are increasingly common, organizations must adopt a comprehensive and integrated approach to data security. GTB Technologies®’ innovative solutions offer a pathway to not only protect sensitive information but also empower organizations to thrive in a data-driven world. With DSPM, Enterprise DLP, and Data Security Platforms at the forefront, GTB is paving the way for a unified, effective, and adaptive data security strategy—ensuring you truly get the best in data protection.

Stay secure, stay ahead

GTB Data Security that Works®

Testimonials

Forcepoint Investor - Private Equity
"I head the Investment and Strategy team at ###. I have been working closely with Forcepoint,...

They are highly impressed with GTB’s all-in-one DLP solution and its ability to discover, classify, detect, and protect companies from threats in a seamless manner.”
Best in Class Solution!
I am an investor at Bain Capital specializing in cybersecurity and infrastructure ... We have been doing a deep dive into the enterprise data space since our investment in Ata#####, and have found data loss prevention one of the largest pain points. Many firms lack comprehensive data privacy policies and solutions.

We see GTB’s platform as a direct response to address this problem, and we feel it is a best-in-class solution.

Nov. 16, 2022 lkin
City & County of San Francisco
"Each department faces unique regulatory challenges and data security must both protect vital data without interfering with critical business. That's why the City replaced its previous DLP and encryption solution with Avanan Data Protection and Encryption. Within days of deployment, the City saw a 30% improvement in the use of data encryption. " GTB catches the events which others missed! CISO City & County of San Francisco, using GTB Inspector for Data in Motion via GTB OEM Avanan 2020
Best company to work with
GTB continues to be the best company to work with in our entire portfolio. I’m happy for GTB’s great success while still making MIDFLORIDA feel like your most important customer. Please consider me for a reference anytime.
IT Security Manager
Best company to work with
GTB continues to be the best company to work with in our entire portfolio. I’m happy for GTB’s great success while still making MIDFLORIDA feel like your most important customer. Please consider me for a reference anytime.
IT Security Manager
Blue Cross ... Meeting our complicated needs
Over the years, our environment has become increasing complicated as we continue to improve our security and data protection posture. GTB Technologies has demonstrated time and time again its ability to be agile in meeting our needs. We have seen other (larger) companies struggle to understand issues and communicate them within their company to work toward delivering a solution. This has not been the case with GTB.
LA Metro
“Security is a large initiative for LA Metro, as we continue to grow our network and infrastructure to meet our growing needs that support those living, working and exploring LA County,” said Los Angeles County Metropolitan Transportation Authority Senior Director of Engineering Richard Bezjian. “Our existing email protection would simply not be enough on its own to deliver the strength of protection required to identify and stop today’s cyberattacks. SonicWall delivers additional security efficacy with a competitive TCO.” utilizing GTB Inspector for Data in Motion OEM solution
Best DLP Solutions 2021
Best DLP Solutions 2021
Best DLP Solutions Provider 2020
Best DLP Solutions Provider 2020
CISO - Global Financial Institution
I can't wait till you go public to buy your company shares!
Winner 2019 Best DLP Solutions
Winner 2019 Best DLP Solutions, the Global 100 program is a benchmark of the very best industry leaders, exemplary teams and distinguished organisations.
Great Job All
From all the DLP solutions we have seen, yours Stands out and I believe you and the team are in for a great one. The new UI is so impressive. Great Job All
Winner - Top Microsoft Solution Provider 2019
GTB Technologies is the Data Protection solution that can prevent the loss of data from Malware and trusted insiders by blocking sensitive data. 2020, January
GTB Gets The W-I-N For DLP In 2019
GTB Technologies was recently crowned the winner of Acquisition International’s cyber security award in the data loss prevention (DLP) category for its anti-malware and insider threat capabilities. AI noted specifically that, “[o]ver the past 14 years, GTB Technologies has delivered unparalleled innovations to the data protection and governance market,” which has culminated in a “data recognition platform that couples the power of proprietary intelligent processes with mathematical science.”

For these reasons, GTB is a top choice among those who take data protection seriously and is used by major players across industries, including finance, healthcare, defense contractors, and government.
Most Advanced DLP
"GTB has one of the most advanced DLP solutions on the market and we are proud to have them as a partner. As soon as we added them to the Avanan Cloud Security Platform we started seeing our customers testing and then purchasing their solution on our platform" Gil Friedrich, CEO Avanan
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