AI-driven DLP

Precision Meets Intelligence: How GTB’s Hybrid Detection Model Delivers Data Security That Works

 

Executive Summary

Even today, with all the advanced technology, there’s still a need to protect sensitive data across the cloud, endpoint, SaaS, and hybrid environments.  Most Data Loss Prevention (DLP) / Data Security vendors offer enterprises a choice between rigid rule-based systems or AI tools that try to understand context. Still, because AI often lacks clarity or common sense, it tends to misread the situation, leading to confusion and missed risks.

GTB Technologies® offers the best of both worlds. With a hybrid detection model that combines proprietary Exact Data Match (EDM), intelligent policy enforcement, and selectively applied AI classification, GTB delivers unparalleled accuracy, auditability, and operational efficiency—at scale.

 

The Problem: Detection Models Are Failing Enterprises

Most DLP solutions rely on pattern matching—like regex rules for credit cards or social security numbers. While easy to implement, giving the end user the check mark for DLP, this method generates noise. Nine-digit numbers that “look like” sensitive data often aren’t. Alerts spike. Teams tune them out.

On the other hand, AI-driven DLP platforms promise contextual understanding—but given the inaccuracies of AI may deliver non-deterministic, non-explainable results. They flag benign documents as sensitive and miss real threats hiding behind obfuscation or novel formatting. Worse, these systems are difficult to audit and harder to control.

In both cases, security teams are left guessing, compliance suffers, and risk increases.

 

 

GTB’s Hybrid Approach: Accuracy without Compromise

GTB Technologies® bridges the detection gap with a three-layer hybrid model:

  • Proven Exact Data Match (EDM) algorithms
  • Dynamic Policy Enforcement
  • AI-Powered Augmentation (Optional)

 

Real-World Comparison

FeatureGTB Technologies®AI-Only DLP Vendors
Detection TypeEDM + Rules + Selective AILLMs / ML Classifiers
False Positive RateNear-zeroHigh (unless heavily tuned)
Compliance ReadinessAuditable, deterministicOften opaque and hard to validate
Policy ManagementAdmin-defined + adaptive workflowAI guesses or uses templates
SaaS & Endpoint CoverageFull (email, USB, network, cloud)Limited or SaaS-first
Explainability✅ Yes❌ No
Deployment FlexibilityOn-prem, hybrid, or cloud-nativeMostly cloud/SaaS only

 

Why It Matters for the Enterprise

  • Audit-Ready Compliance: EDM backs alerts with evidence, helping teams understand the event.
  • Operational Efficiency: No more drowning in false alerts. GTB offers a virtual 99% false positive rate.
  • Deployment Control: Agent / Agent-less. Run it how you want—cloud, on-prem, hybrid. No forced agent lock-in.

 

Conclusion: Trust Is Earned—Not Assumed

Flashy AI or rules?  It’s not about picking between rigid rules or flashy AI. The real answer lies in combining the precision of what we know works with the flexibility to adapt.

 

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Testimonials

100% Catch Rate for Data Leakage? You Bet!
We give this product our SC LabApproved Rating, the highest recognition we offer"
Forcepoint Investor - Private Equity
"I head the Investment and Strategy team at ###. I have been working closely with Forcepoint,...

They are highly impressed with GTB’s all-in-one DLP solution and its ability to discover, classify, detect, and protect companies from threats in a seamless manner.”
Best in Class Solution!
I am an investor at Bain Capital specializing in cybersecurity and infrastructure ... We have been doing a deep dive into the enterprise data space since our investment in Ata#####, and have found data loss prevention one of the largest pain points. Many firms lack comprehensive data privacy policies and solutions.

We see GTB’s platform as a direct response to address this problem, and we feel it is a best-in-class solution.

Nov. 16, 2022 lkin
City & County of San Francisco
"Each department faces unique regulatory challenges and data security must both protect vital data without interfering with critical business. That's why the City replaced its previous DLP and encryption solution with Avanan Data Protection and Encryption. Within days of deployment, the City saw a 30% improvement in the use of data encryption. " GTB catches the events which others missed! CISO City & County of San Francisco, using GTB Inspector for Data in Motion via GTB OEM Avanan 2020
Best company to work with
GTB continues to be the best company to work with in our entire portfolio. I’m happy for GTB’s great success while still making MIDFLORIDA feel like your most important customer. Please consider me for a reference anytime.
IT Security Manager
Best company to work with
GTB continues to be the best company to work with in our entire portfolio. I’m happy for GTB’s great success while still making MIDFLORIDA feel like your most important customer. Please consider me for a reference anytime.
IT Security Manager
Blue Cross ... Meeting our complicated needs
Over the years, our environment has become increasing complicated as we continue to improve our security and data protection posture. GTB Technologies has demonstrated time and time again its ability to be agile in meeting our needs. We have seen other (larger) companies struggle to understand issues and communicate them within their company to work toward delivering a solution. This has not been the case with GTB.
LA Metro
“Security is a large initiative for LA Metro, as we continue to grow our network and infrastructure to meet our growing needs that support those living, working and exploring LA County,” said Los Angeles County Metropolitan Transportation Authority Senior Director of Engineering Richard Bezjian. “Our existing email protection would simply not be enough on its own to deliver the strength of protection required to identify and stop today’s cyberattacks. SonicWall delivers additional security efficacy with a competitive TCO.” utilizing GTB Inspector for Data in Motion OEM solution
Best DLP Solutions 2021
Best DLP Solutions 2021
Best DLP Solutions Provider 2020
Best DLP Solutions Provider 2020
CISO - Global Financial Institution
I can't wait till you go public to buy your company shares!
Winner 2019 Best DLP Solutions
Winner 2019 Best DLP Solutions, the Global 100 program is a benchmark of the very best industry leaders, exemplary teams and distinguished organisations.
Great Job All
From all the DLP solutions we have seen, yours Stands out and I believe you and the team are in for a great one. The new UI is so impressive. Great Job All
Winner - Top Microsoft Solution Provider 2019
GTB Technologies is the Data Protection solution that can prevent the loss of data from Malware and trusted insiders by blocking sensitive data. 2020, January
GTB Gets The W-I-N For DLP In 2019
GTB Technologies was recently crowned the winner of Acquisition International’s cyber security award in the data loss prevention (DLP) category for its anti-malware and insider threat capabilities. AI noted specifically that, “[o]ver the past 14 years, GTB Technologies has delivered unparalleled innovations to the data protection and governance market,” which has culminated in a “data recognition platform that couples the power of proprietary intelligent processes with mathematical science.”

For these reasons, GTB is a top choice among those who take data protection seriously and is used by major players across industries, including finance, healthcare, defense contractors, and government.
Most Advanced DLP
"GTB has one of the most advanced DLP solutions on the market and we are proud to have them as a partner. As soon as we added them to the Avanan Cloud Security Platform we started seeing our customers testing and then purchasing their solution on our platform" Gil Friedrich, CEO Avanan
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