Unveiling the Flaws in Data Loss Prevention: Rethinking Data Security with GTB’s “Data Security that Works®” Solution

Unveiling the Flaws in Data Loss Prevention:
Rethinking Data Security with
GTB's Data Security that Works® Solution

In today’s digital age, safeguarding sensitive information is non-negotiable. With the escalating cyber threats, organizations are turning to Data Loss Prevention (DLP) solutions to fortify their defenses. These solutions promise to shield against data breaches by automatically classifying and protecting sensitive data. Among the touted features is the integration of automatic classification labels, offering simplified data protection efforts. However, beneath this veneer lies a crucial issue: the effectiveness of DLP solutions based on classification labels is often compromised by inaccuracies and limitations.

While conventional DLP systems struggle with inaccurate detection and misclassification, GTB’s “Data Security that Works®” solution stands out due to its precise detection engines. Here’s a closer look at how this alternative approach addresses the shortcomings of traditional DLP systems:

  1. Accurate Detection: GTB’s solution boasts detection engines that are renowned for their accuracy. By employing advanced algorithms and machine learning techniques, GTB ensures that sensitive data is identified with unparalleled precision, minimizing the risk of false positives and false negatives.
  2. Contextual Understanding: Unlike traditional DLP systems, which lack contextual awareness, GTB’s solution leverages advanced contextual analysis capabilities. This enables the system to understand the nuanced meaning of data within its specific context, significantly reducing the likelihood of overreacting to benign content.
  3. Scalability: GTB’s solution is designed to scale effortlessly, catering to the ever-expanding volumes and diversity of data generated by modern organizations. By leveraging cloud-based infrastructure and distributed computing technologies, GTB ensures optimal performance and accuracy, even in the face of exponential data growth.
  4. Adaptability to Threats: With the ever evolving threat landscape, staying ahead of emerging risks is paramount. GTB’s solution continuously evolves and adapts to new and evolving threats, thanks to its agile development approach and proactive threat intelligence integration.
  5. Human Augmentation: While GTB’s solution excels in automation and accuracy, it also recognizes the value of human expertise. By empowering users with intuitive interfaces and actionable insights, GTB enables organizations to make informed decisions and augment automated processes with human intelligence.

By embracing GTB’s Data Security that Works® solution, organizations can transcend the limitations of traditional DLP systems and achieve unparalleled levels of data protection. With accurate detection engines, advanced contextual understanding, seamless scalability, adaptability to evolving threats, and human augmentation capabilities, GTB offers a holistic approach to data security that is truly transformative.

In conclusion, the flaws inherent in traditional DLP solutions based on automated classification labels are undeniable. However, by embracing GTB’s innovative approach to data security, organizations can overcome these challenges and safeguard their sensitive information with confidence. With GTB’s Data Security that Works® solution, the future of data protection is brighter than ever before.


Forcepoint Investor - Private Equity
"I head the Investment and Strategy team at ###. I have been working closely with Forcepoint,...

They are highly impressed with GTB’s all-in-one DLP solution and its ability to discover, classify, detect, and protect companies from threats in a seamless manner.”
Best in Class Solution!
I am an investor at Bain Capital specializing in cybersecurity and infrastructure ... We have been doing a deep dive into the enterprise data space since our investment in Ata#####, and have found data loss prevention one of the largest pain points. Many firms lack comprehensive data privacy policies and solutions.

We see GTB’s platform as a direct response to address this problem, and we feel it is a best-in-class solution.

Nov. 16, 2022 lkin
City & County of San Francisco
"Each department faces unique regulatory challenges and data security must both protect vital data without interfering with critical business. That's why the City replaced its previous DLP and encryption solution with Avanan Data Protection and Encryption. Within days of deployment, the City saw a 30% improvement in the use of data encryption. " GTB catches the events which others missed! CISO City & County of San Francisco, using GTB Inspector for Data in Motion via GTB OEM Avanan 2020
Best company to work with
GTB continues to be the best company to work with in our entire portfolio. I’m happy for GTB’s great success while still making MIDFLORIDA feel like your most important customer. Please consider me for a reference anytime.
IT Security Manager
Best company to work with
GTB continues to be the best company to work with in our entire portfolio. I’m happy for GTB’s great success while still making MIDFLORIDA feel like your most important customer. Please consider me for a reference anytime.
IT Security Manager
Blue Cross ... Meeting our complicated needs
Over the years, our environment has become increasing complicated as we continue to improve our security and data protection posture. GTB Technologies has demonstrated time and time again its ability to be agile in meeting our needs. We have seen other (larger) companies struggle to understand issues and communicate them within their company to work toward delivering a solution. This has not been the case with GTB.
LA Metro
“Security is a large initiative for LA Metro, as we continue to grow our network and infrastructure to meet our growing needs that support those living, working and exploring LA County,” said Los Angeles County Metropolitan Transportation Authority Senior Director of Engineering Richard Bezjian. “Our existing email protection would simply not be enough on its own to deliver the strength of protection required to identify and stop today’s cyberattacks. SonicWall delivers additional security efficacy with a competitive TCO.” utilizing GTB Inspector for Data in Motion OEM solution
Best DLP Solutions 2021
Best DLP Solutions 2021
Best DLP Solutions Provider 2020
Best DLP Solutions Provider 2020
CISO - Global Financial Institution
I can't wait till you go public to buy your company shares!
Winner 2019 Best DLP Solutions
Winner 2019 Best DLP Solutions, the Global 100 program is a benchmark of the very best industry leaders, exemplary teams and distinguished organisations.
Great Job All
From all the DLP solutions we have seen, yours Stands out and I believe you and the team are in for a great one. The new UI is so impressive. Great Job All
Winner - Top Microsoft Solution Provider 2019
GTB Technologies is the Data Protection solution that can prevent the loss of data from Malware and trusted insiders by blocking sensitive data. 2020, January
GTB Gets The W-I-N For DLP In 2019
GTB Technologies was recently crowned the winner of Acquisition International’s cyber security award in the data loss prevention (DLP) category for its anti-malware and insider threat capabilities. AI noted specifically that, “[o]ver the past 14 years, GTB Technologies has delivered unparalleled innovations to the data protection and governance market,” which has culminated in a “data recognition platform that couples the power of proprietary intelligent processes with mathematical science.”

For these reasons, GTB is a top choice among those who take data protection seriously and is used by major players across industries, including finance, healthcare, defense contractors, and government.
Most Advanced DLP
"GTB has one of the most advanced DLP solutions on the market and we are proud to have them as a partner. As soon as we added them to the Avanan Cloud Security Platform we started seeing our customers testing and then purchasing their solution on our platform" Gil Friedrich, CEO Avanan
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