Crafting a Comprehensive Data Security Approach for Generative AI

Crafting a Comprehensive Data Security Approach for Generative AI

As organizations increasingly leverage Generative AI, particularly large language models, data security becomes paramount. Traditional approaches such as the use of outdated traditional Data Loss Prevention (DLP) are no longer sufficient on their own. We at GTB propose a comprehensive strategy that integrates an expansive DLP solution as an outcome within a broader framework of data controls. We outline the implications of Generative AI on organizational efforts, policy formation, and alignment with enterprise policies. Additionally, it explores various data controls, including GTB’s DLP that Works™ solution, offering insights into their application within this context.


The proliferation of Generative AI, exemplified by large language models like GPT, has revolutionized numerous industries, from customer service to content creation. However, this innovation introduces complex challenges regarding data security. Conventional methods like DLP, while valuable, require augmentation within a more encompassing strategy. This writeup highlights an approach that accounts for the unique characteristics of Generative AI and ensures robust data protection.

Implications for Organizational Efforts:

Implementing Generative AI necessitates a reevaluation of organizational priorities and resources. Data security teams must adapt to the dynamic nature of AI-generated content, where traditional rule-based DLP systems might prove inadequate. As such, the approach should emphasize agility, proactive monitoring, and collaboration across departments to effectively mitigate risks.

Policy Formation and Alignment:

A coherent AI policy is imperative to govern the ethical and secure utilization of Generative AI within an organization. This policy should align with existing enterprise policies on data privacy, intellectual property rights, and regulatory compliance. Moreover, it must reflect the unique considerations of AI-generated content, including accountability for outputs and mitigation of potential biases or malicious use cases.   

Integration of Data Controls:

While DLP remains a cornerstone of data security, its role evolves within the context of Generative AI. Organizations must complement DLP with additional controls tailored to the intricacies of AI-generated data. GTB’s DLP that Works™ solution offers advanced capabilities, such as real-time data classification and real-time sensitive data threat detection, aligning with the requirements of Generative AI environments thus enhancing the resilience of the overall security posture.


In conclusion, the advent of Generative AI necessitates a paradigm shift in data security practices. Organizations must transcend traditional approaches like traditional DLP and adopt a holistic strategy that addresses the unique challenges posed by AI-generated content. By integrating advanced data controls such as GTB’s Data Security that Works® platform, including its flagship DLP that Works™ solution, aligning policies with enterprise objectives, and fostering a culture of vigilance, organizations can navigate the complexities of Generative AI while safeguarding sensitive information and maintaining regulatory compliance


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City & County of San Francisco
"Each department faces unique regulatory challenges and data security must both protect vital data without interfering with critical business. That's why the City replaced its previous DLP and encryption solution with Avanan Data Protection and Encryption. Within days of deployment, the City saw a 30% improvement in the use of data encryption. " GTB catches the events which others missed! CISO City & County of San Francisco, using GTB Inspector for Data in Motion via GTB OEM Avanan 2020
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Best company to work with
GTB continues to be the best company to work with in our entire portfolio. I’m happy for GTB’s great success while still making MIDFLORIDA feel like your most important customer. Please consider me for a reference anytime.
IT Security Manager
Blue Cross ... Meeting our complicated needs
Over the years, our environment has become increasing complicated as we continue to improve our security and data protection posture. GTB Technologies has demonstrated time and time again its ability to be agile in meeting our needs. We have seen other (larger) companies struggle to understand issues and communicate them within their company to work toward delivering a solution. This has not been the case with GTB.
LA Metro
“Security is a large initiative for LA Metro, as we continue to grow our network and infrastructure to meet our growing needs that support those living, working and exploring LA County,” said Los Angeles County Metropolitan Transportation Authority Senior Director of Engineering Richard Bezjian. “Our existing email protection would simply not be enough on its own to deliver the strength of protection required to identify and stop today’s cyberattacks. SonicWall delivers additional security efficacy with a competitive TCO.” utilizing GTB Inspector for Data in Motion OEM solution
Best DLP Solutions 2021
Best DLP Solutions 2021
Best DLP Solutions Provider 2020
Best DLP Solutions Provider 2020
CISO - Global Financial Institution
I can't wait till you go public to buy your company shares!
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Winner 2019 Best DLP Solutions, the Global 100 program is a benchmark of the very best industry leaders, exemplary teams and distinguished organisations.
Great Job All
From all the DLP solutions we have seen, yours Stands out and I believe you and the team are in for a great one. The new UI is so impressive. Great Job All
Winner - Top Microsoft Solution Provider 2019
GTB Technologies is the Data Protection solution that can prevent the loss of data from Malware and trusted insiders by blocking sensitive data. 2020, January
GTB Gets The W-I-N For DLP In 2019
GTB Technologies was recently crowned the winner of Acquisition International’s cyber security award in the data loss prevention (DLP) category for its anti-malware and insider threat capabilities. AI noted specifically that, “[o]ver the past 14 years, GTB Technologies has delivered unparalleled innovations to the data protection and governance market,” which has culminated in a “data recognition platform that couples the power of proprietary intelligent processes with mathematical science.”

For these reasons, GTB is a top choice among those who take data protection seriously and is used by major players across industries, including finance, healthcare, defense contractors, and government.
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"GTB has one of the most advanced DLP solutions on the market and we are proud to have them as a partner. As soon as we added them to the Avanan Cloud Security Platform we started seeing our customers testing and then purchasing their solution on our platform" Gil Friedrich, CEO Avanan
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