Why Data Labeling and Tagging Isn’t Always Necessary for Achieving Zero Trust

Why Data Labeling and Tagging Isn’t Always Necessary for Achieving Zero Trust

In the realm of cybersecurity, the concept of Zero Trust has gained significant traction in recent years. Zero Trust is a security model based on the principle of “never trust, always verify,” meaning that no entity, whether in or out the network perimeter, by default, should be trusted. Instead, access to resources and data is granted based on strict verification and validation processes. 

One common practice often associated with achieving Zero Trust is data labeling and tagging. This process involves categorizing data based on its sensitivity, importance, or other attributes, and attaching labels or tags accordingly. While data labeling and tagging can certainly enhance security measures, it may not always be necessary, especially when leveraging advanced security solutions like GTB’s Data Security that Works™ platform. 

GTB’s Data Security that Works™ platform offers a unique approach to achieving Zero Trust without solely relying on data labeling and tagging. Here’s why:

Accurate Detection Engines: One of the key features of GTB’s platform is its accurate detection engines. These engines are designed to identify and classify sensitive data in real-time, without the need for pre-defined labels or tags. By leveraging advanced algorithms and machine learning techniques, GTB’s solution can detect and protect sensitive data without the overhead of manual labeling.

Protection Without Labeling: Unlike traditional approaches that heavily rely on data labeling and tagging, GTB’s platform offers protection without the need for extensive labeling efforts. This means that organizations can implement robust security measures without the time and resource-intensive process of manually labeling each piece of data.

Real-time Labeling and Tagging: While GTB’s platform can operate effectively without data labeling and tagging, it also offers the flexibility to label and tag data in real time for organizations that require data classification. This dynamic capability ensures that organizations can adapt to evolving security requirements while maintaining operational efficiency.

In summary, while data labeling and tagging have been traditionally considered critical for achieving Zero Trust, innovative solutions like GTB’s Data Security that Works™ platform challenge this notion. By leveraging accurate detection engines and offering real-time labeling and tagging capabilities, GTB’s platform provides a robust security framework that doesn’t solely rely on data labeling. This approach enables organizations to achieve Zero Trust without compromising on security or efficiency or the endless irrelevant events plagued by others.

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Forcepoint Investor - Private Equity
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I am an investor at Bain Capital specializing in cybersecurity and infrastructure ... We have been doing a deep dive into the enterprise data space since our investment in Ata#####, and have found data loss prevention one of the largest pain points. Many firms lack comprehensive data privacy policies and solutions.

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"Each department faces unique regulatory challenges and data security must both protect vital data without interfering with critical business. That's why the City replaced its previous DLP and encryption solution with Avanan Data Protection and Encryption. Within days of deployment, the City saw a 30% improvement in the use of data encryption. " GTB catches the events which others missed! CISO City & County of San Francisco, using GTB Inspector for Data in Motion via GTB OEM Avanan 2020
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GTB continues to be the best company to work with in our entire portfolio. I’m happy for GTB’s great success while still making MIDFLORIDA feel like your most important customer. Please consider me for a reference anytime.
IT Security Manager
Best company to work with
GTB continues to be the best company to work with in our entire portfolio. I’m happy for GTB’s great success while still making MIDFLORIDA feel like your most important customer. Please consider me for a reference anytime.
IT Security Manager
Blue Cross ... Meeting our complicated needs
Over the years, our environment has become increasing complicated as we continue to improve our security and data protection posture. GTB Technologies has demonstrated time and time again its ability to be agile in meeting our needs. We have seen other (larger) companies struggle to understand issues and communicate them within their company to work toward delivering a solution. This has not been the case with GTB.
LA Metro
“Security is a large initiative for LA Metro, as we continue to grow our network and infrastructure to meet our growing needs that support those living, working and exploring LA County,” said Los Angeles County Metropolitan Transportation Authority Senior Director of Engineering Richard Bezjian. “Our existing email protection would simply not be enough on its own to deliver the strength of protection required to identify and stop today’s cyberattacks. SonicWall delivers additional security efficacy with a competitive TCO.” utilizing GTB Inspector for Data in Motion OEM solution
Best DLP Solutions 2021
Best DLP Solutions 2021
Best DLP Solutions Provider 2020
Best DLP Solutions Provider 2020
CISO - Global Financial Institution
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Winner 2019 Best DLP Solutions, the Global 100 program is a benchmark of the very best industry leaders, exemplary teams and distinguished organisations.
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From all the DLP solutions we have seen, yours Stands out and I believe you and the team are in for a great one. The new UI is so impressive. Great Job All
Winner - Top Microsoft Solution Provider 2019
GTB Technologies is the Data Protection solution that can prevent the loss of data from Malware and trusted insiders by blocking sensitive data. 2020, January
GTB Gets The W-I-N For DLP In 2019
GTB Technologies was recently crowned the winner of Acquisition International’s cyber security award in the data loss prevention (DLP) category for its anti-malware and insider threat capabilities. AI noted specifically that, “[o]ver the past 14 years, GTB Technologies has delivered unparalleled innovations to the data protection and governance market,” which has culminated in a “data recognition platform that couples the power of proprietary intelligent processes with mathematical science.”

For these reasons, GTB is a top choice among those who take data protection seriously and is used by major players across industries, including finance, healthcare, defense contractors, and government.
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"GTB has one of the most advanced DLP solutions on the market and we are proud to have them as a partner. As soon as we added them to the Avanan Cloud Security Platform we started seeing our customers testing and then purchasing their solution on our platform" Gil Friedrich, CEO Avanan
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